William May is an online jewelry store that specializes in offering an extensive collection of both contemporary and vintage pieces. From engagement rings to elegant timepieces, their selection caters to a wide range of tastes and preferences. The website is user-friendly, making it easy for customers to navigate through various categories and find exactly what they are looking for. One of the standout features of William May is their commitment to quality, with each item meticulously inspected to ensure it meets their high standards.

In addition to their impressive inventory, William May also offers a variety of services to enhance the customer experience. For instance, they provide free shipping on all orders within the UK, and a flexible return policy that allows customers to shop with confidence. The store's customer service is highly responsive and knowledgeable, readily available to assist with any inquiries or concerns. Furthermore, William May offers a valuation service for those looking to assess the worth of their jewelry, which is a valuable resource for both buyers and sellers.

However, there are a few areas where William May could improve. While their collection is diverse, some customers have noted that the prices can be on the higher side compared to other online jewelry retailers. Additionally, the website, though generally easy to use, could benefit from enhanced filtering options to make the shopping experience even more efficient. Despite these minor drawbacks, William May remains a reputable and reliable choice for anyone in search of high-quality jewelry.