Function of Beauty is an innovative beauty brand that specializes in personalized hair care and skincare products tailored to individual needs. Launched in 2015, the company has quickly gained traction by leveraging technology to create custom formulations based on a user's unique hair and skin characteristics. The process begins with an online quiz where users provide details about their hair type, concerns, and goals, as well as their preferences for fragrance and color. This information is then used to formulate a bespoke product that promises to deliver results tailored to the individual's specific requirements. The emphasis on personalization is a standout feature that sets Function of Beauty apart from traditional beauty brands, which typically offer one-size-fits-all solutions.

In addition to the customization aspect, Function of Beauty prides itself on using high-quality, vegan, and cruelty-free ingredients. This commitment to ethical sourcing and sustainability resonates with many consumers who are increasingly conscious of the impact their purchases have on the environment. The brand also offers a subscription service, allowing customers to receive their personalized products regularly without the hassle of reordering. However, the experience does come with a few caveats. While the initial quiz is user-friendly and engaging, some customers have reported that the results may not always meet their expectations, leading to mixed reviews about the effectiveness of the products. Overall, Function of Beauty represents a modern take on beauty, appealing to those who seek customization and ethical practices in their skincare and haircare routines.